Affiliate Marketing

What is Affiliate Marketing?

Affiliates are partners who host adverts on their website, social profile or email campaigns on your behalf. They promote your business to their audience and earn a commission based on converting those eyeballs into customers for you. It’s a performance-based model, so the affiliate is incentivised to place your ads well. Typically they receive commission on a CPA (cost per acquisition) or revenue share model.

This opens a world of possibilities in terms of potential reach for your brand. The internet is a big place. By using affiliate marketing well, you can reach wider audiences, increase awareness, boost conversion rates with valuable customer behaviour insights, and boost your reputation by working with other trusted brands. All this along with increasing ROI by focusing on completed sales as a key measure of success.

ActiveWin’s access to hundreds of trusted affiliates is your shortcut to hitting right markets for your business. It’s one of many reasons we compete year-on-year for Best Affiliate Programme at the Global Gaming Awards. We take on the tasks of finding those perfect-match partners and monitoring the quality of their output, which can be time-consuming and hard to master.

ROI-focused Affiliate Marketing Strategy

Our award-winning affiliate marketing team is ready to develop a plan centred around the needs of your customers and the goals of your business. We’ve done this time and time again using the steps outlines below. When these steps are implemented by a team with expertise like ours, a lucrative affiliate strategy is built.

Bespoke affiliate programmes – All of our affiliate marketing clients receive fully bespoke strategic plans for their partnership programme: this ensures that every consideration is deliberately tailored to your brand, and your audience. We’ll agree key metrics that align to your goals and lock in the plan to reach them.

Market research – Just because we’ve ‘been there and done it’ doesn’t mean we think we know it all. In-depth market research is vital to understand your marketing environment, your competitors and the people you are marketing to.

Competitor analysis – Deep-diving into the other brands that will compete with you for affiliate conversions allows us to map out focus areas. We can target opportunities here and avoid costly saturated spaces.

Affiliate alignment and management – Our affiliate platform gives us access to over 20,000 affiliates (and counting). These are relationships that ActiveWin teams have carefully nurtured over more than 12 years. Using the platform, we evaluate partners and negotiate top deals for your brand and handling daily management tasks like checking KPIs.

Scalable performance – With a data-driven strategy designed for scale, and a platform that enables it, you are connected to a stream of opportunity. We can promote your brand to more audiences each month at a pace that suits your business’ plans for growth. This increased reach will – when optimised as part of a considered plan – translate positively to your ROI.

Compliance – All of our affiliate partners are GDPR and ASA compliant. That’s a guarantee. We carry out stringent checks on all partners so you can rest easy knowing that anyone promoting your brand is genuine and trustworthy. No dodgy traffic or cowboy procedures that could harm your profile.

Reporting & measurement – We report on affiliate marketing campaign performance from our centralised platform. When our affiliate team presents regular reports against our forecasts and agreed KPIs, you’ll have clear visibility of how the programmes are making a difference to your business.

We never stop developing our relationships. This goes for our affiliate network and of course also for our clients, most of whom consider us an extension of their business.

With the steps above you’ll be set up to leverage affiliate marketing to grow your business, and you’ll also become part of ActiveWin’s elite client services model. This guarantees you the opportunities you need to feed back regularly and allows us to communicate the key details of how your marketing investment is paying off concisely.