Betable hands Prospect Hall contract to ActiveWin
Written and Published by: http://www.igamingbusiness.com on Thursday, 18 June, 2015
Unfortunately the original article is offline, this is an archived version:
Betable hands Prospect Hall contract to ActiveWin18 June 2015
San Francisco-based technology company Betable has awarded digital marketing firm ActiveWin Media the contract for its Prospect Hall flagship casino brand.
Under the agreement, ActiveWin will work with Betable to develop and execute digital strategies for the brand in order to optimise online campaigns and boost conversion in the UK.
Prospect Hall, which is already licensed in the UK, offers a range of online gaming content to customers.
“As we continue to develop the Betable platform we can innovate quickly and have a true mobile first philosophy,” Prospect Hall operations director Adele Lawton said.
“After careful consideration, we’ve chosen to work with ActiveWin because of their track record as digital acquisition experts in gaming.”
Warren Jacobs, managing director of ActiveWin, added: “With their vision and agility, Prospect Hall is a superb fit for our 30,000-plus affiliate network, ‘Active Wins’, and with our launch at the AAC in June 24th, we expect to hit the ground running
“We view ourselves as an extension of Betable’s marketing division and will be working closely with their US and UK teams to grow the player base and maximise revenues for investors and affiliates alike.”