ActiveWin to develop marketing strategy for Betable B2C brand
Written and Published by: http://www.gamingintelligence.com on Friday, 19 June, 2015
Unfortunately the original article is offline, this is an archived version:
iGaming marketing company ActiveWin has signed a deal with Prospect Hall, the B2C casino brand operated by real-money platform provider Betable, to develop and execute a strategy to grow the brand in the UK market.
ActiveWin will aid Prospect Hall by optimising online marketing campaigns and helping boost conversion rates, using its Active Wins affiliate network.
Prospecthallcasino.com is a newly-launched iGaming brand featuring content from suppliers such as Microgaming, NetEnt and IGT, as well as exclusive games from partners including Bee Cave Games, Storm8 and Oak Casino.
The brand’s operations director Adele Lawton said that Betable had chosen to work with ActiveWin because of its track record as digital acquisition experts in gaming.
“It looks to be a great match for us as an online marketing company, considering we thrive at providing online and mobile services for the gaming sector,” Lawton explained.
“Not only that but we have seen great business wins and company expansions over the last year with new work from MoneyPlus, Cardone and PushDr.”
ActiveWin managing director Warren Jacobs praised Betable’s vision and agility, describing Prospect Hall as a “superb fit” for his business.
“We view ourselves as an extension of Betable’s marketing division and will be working closely with their US and UK teams to grow the player base and maximise revenues for investors and affiliates alike.”