Arm Candy and Swizzels Join Forces Thanks To ActiveWin

ActiveWin is built on the foundation that we work as an extension of our brand partners, and we look for new ways to promote their business.  So we are over the moon that we have helped bring together two brands who couldn’t be better suited to one another – Arm Candy and Swizzels.

Swizzels will now be providing their delicious confections for the weekly sweet-guessing, handbag-winning competition hosted by our brand partners, Arm Candy.

Who is Arm Candy?

Arm Candy is a skill-based online competition game in which players can be in with a chance of winning a brand-new designer handbag by purchasing a ticket and guessing how many sweets are in a jar. The player who correctly guesses the right number will win their chosen bag AND the jar of sweets. If nobody gets the figure spot on, the closest guess will win. There is a guaranteed winner every week, and the type of jar and the choice of handbags change weekly.

“Since launching in 2017, we’ve given away various styles of Chanel, Prada and Mulberry bags, to name just a few” – Mike Heaton, MD of Arm Candy.

Winners are contacted personally by the team at Arm Candy, and the handbags are hand-delivered to make sure they meet their new owners in tip-top condition.

Who are Swizzels?

You’ll know them as the masters of confection perfection like Love Hearts, Drumsticks and Parma Violets!

Swizzels was founded in 1928 and remains one of the longest-running sweet factories in the world. They are based in Stockport and are the largest family-owned confectionary company in England.

A few of our staff took a tour of the Swizzels factory, and it is as mind-blowing as it is mouth-watering. You may have seen it on BBC2’s Inside the Factory with Gregg Wallace. Did you know they have produced limited edition Love Hearts for Royal babies, Royal Weddings, the Rooney wedding and even released One Direction Love Hearts? 

Where does ActiveWin come in?

As a brand partner of Arm Candy, we were delighted to introduce them to Swizzels.

It sounds like a dreamy brand match, doesn’t it? The game to guess how many sweets in the jar, and it’s Swizzels sweets.

The collaboration was orchestrated by our MD, Warren Jacobs, who said: “ActiveWin’s mantra has always been to help our brand partners in any way we can, including cross-promotions. This was such a perfect fit, and we think Arm Candy fans are going to love the Swizzels twist.”

It’s safe to say we are still having a sugar-rush from the excitement of this new partnership and cannot wait to watch it grow and help it to develop.

The Sweetest of Pairings

Aside from the chance to win their dream designer handbag, Arm Candy players will receive an exclusive 40% discount on specific Swizzels online orders- perfect for Valentine’s Day. What’s more, their Love Hearts can be personalised for weddings and other special occasions.

Since its 2017 launch in the UK and Ireland, Arm Candy has been so successful that plans for new markets and luxury items such as watches, shoes and VIP holidays are in the pipeline. Watch this space!


A Win for All Involved

We are excited for the year ahead, with all of our brands driving digital acquisition. Each brand we work with is unique and requires individual approaches, and different media and communications strategies to succeed. We are confident that we can give a helping hand as well as valuable guidance in PPC, SEO, display media, content, CRM and UX. If the news on this partnership has inspired you to make that move, get in touch with us and we can chat.

We can talk about your favourite Love Heart design, your favourite designer brand, or even about your organisation’s digital approach. Our virtual door is always open for enquiries.